Luckin Coffee recently officially announced a co-branding partnership with the domestic single-player game Black Myth: Wukong, with the limited-edition drink Soaring Americano and themed merchandise set to launch soon. The news quickly trended on social media, and players were eagerly anticipating it. However, as the collaboration gained traction, some netizens dug up past sexist remarks made by the game's core creative team, sparking widespread controversy. Some believe that while Luckin's move can ride the momentum of China's first AAA blockbuster, it could also suffer backlash due to the public opinion storm surrounding its partner. Is this collaboration a win-win or a risk? Let's take a closer look. [more…]

In most people's perception, baristas usually present a neat and proper image, but in the U.S. state of Washington, some coffee shops use scantily clad female baristas as a selling point, offering drive-thru service. Since this bikini-style marketing was born in the 1980s, it has brought booming business while also continuously sparking controversy. Local governments have repeatedly introduced regulations restricting employee attire, only to have them ruled by federal courts as carrying a flavor of gender discrimination. After the dress code was abolished in 2021, baristas won the freedom to wear what they want, but not long afterward an attempted kidnapping targeting a store employee occurred, raising concerns about the safety of this kind of work environment. [more…]

Recently, a Heytea store in Shenzhen has landed in a whirlwind of public opinion for recruiting only employees aged 18 to 25. After a job seeker over 25 was rejected, it sparked heated discussion among netizens. Some criticized it as blatant age discrimination, while others believed that because work at milk tea shops is intense, companies have the right to choose freely. Behind the incident, it reflects the widespread preference for the "youth dividend" in the current job market, as well as the difficulties faced by middle-aged job seekers. Legal professionals pointed out that such a practice is suspected of violating the Labor Law and the Employment Promotion Law, and the Shenzhen Federation of Trade Unions also spoke out in criticism. Heytea responded that it was a communication deviation at a single store. Who is right and who is wrong in this controversy? Will young people over 25 still continue to drink Heytea? [more…]

Recently, Half Box Farm Coffee has found itself in a public opinion storm due to a slogan on its product packaging: "Every working mom owes her child an apology." The slogan was criticized by netizens as discriminatory against working women. The brand's customer service explained that the original intention was to encourage mothers to spend more time with their children on weekends, but this failed to quell the controversy. As the incident continued to escalate, working mothers spoke out one after another, expressing their dissatisfaction with such copywriting. The brand has no flagship store on mainstream e-commerce platforms and sells only through Douyin, and its customer service responses have been vague. This storm not only exposed the brand's lack of sensitivity on gender issues, but also sparked discussions about the boundaries of marketing. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop. For specialty coffee beans, you can add Front Street Coffee on WeChat. [more…]

Behind every single-origin coffee that captivates us stands a key figure who changed the course of the industry. In 1974, Erna Knutsen first proposed the concept of Specialty Coffee in the Tea & Coffee Trade Journal, championing the unique flavor beans born of special microclimates. She only formally entered the coffee trade at the age of forty, yet with an astonishing taste memory and cupping talent, she rose to fame by buying an entire container of Mandheling in one stroke. Thereafter she founded Knutsen coffee, Ltd, helped establish the Specialty Coffee Association of America, and repeatedly won the industry's highest honors. This article takes you through the complete journey of this godmother of specialty coffee, from her childhood in the Arctic Circle to her retirement at 93, to understand how specialty coffee evolved from a single idea into quantifiable industry standards. [more…]

A comprehensive store featuring a women's membership system has sparked heated discussion on social media after posting notices stating "Men dining alone are not admitted" and prohibiting the use of computers for work. Some customers made special trips only to be turned away for bringing laptops, while others who called 12315 were told the merchant had not violated any regulations. The store responded that limiting long stays was to avoid disturbing customers trying on clothes on the second floor, but some consumers felt it was inappropriate not to clearly inform them before charging. This debate over gender, consumption scenarios, and business autonomy reflects the real dilemmas composite-format coffee shops face regarding customer positioning and service boundaries. [more…]

Recently, two incidents of coffee shops refusing to serve children have caused a stir online. On one side, a coffee shop in China put up a notice at its entrance reading "Children aged 3 to 13 are not admitted," with the owner openly stating they "dislike children"; on the other, South Korea's increasingly common "No Kids Zone" has once again become a topic of discussion, with some establishments even posting signs reading "dog yes, kids no." Supporters argue that coffee shops are meant to stay quiet and that businesses have the right to avoid risks; opponents criticize the signs as discriminatory. What social nerves does this debate about "child aversion" actually touch? And what predicament of public space is reflected in the "bratty kids' parents" that young people complain about? [more…]

Global coffee chain giant Starbucks recently released a scenario-based advertisement in the Indian market with a transgender theme, starring well-known transgender actress Sia, telling a heartwarming story of an Indian couple gradually accepting their child's gender identity transition. Once the advertisement was published, it caused an uproar on local social media, with supporters praising it for conveying an inclusive message, while opponents called for a boycott. Facing polarized public opinion, Starbucks officially responded that the advertisement had "received a good response" in India. Is this brand marketing around gender issues a successful breakthrough or a misstep? This article will walk you through the full picture of the incident and the voices from all sides. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Recently, Luckin Coffee has been thrust into the spotlight over price discrepancies for its cheese latte. Some consumers reported that the same drink was priced vastly differently across accounts, ranging from 9.9 yuan to 18 yuan, sparking allegations of "big data price discrimination against existing customers." Luckin officially responded that the price differences stem from store operating costs and randomly issued system discounts, denying any price discrimination. However, this is not the first time Luckin has fallen into such controversy; as early as 2021, the media exposed similar cases. This article will sort through the course of the incident, the views of various parties, and the industry background, to explore the issue of price fairness in online consumption. [more…]

Recently, the topic of some coffee shops not admitting children has trended on Weibo, sparking widespread discussion. A cat café has a rule that children under 12 are not allowed to enter, with a strict ban on those under 6, citing concerns for children's safety. Many coffee shop owners have expressed similar stances: they hope to create a quiet space rather than restrict children's nature. Netizens have polarized views on this, with supporters believing that market segmentation is reasonable, while those concerned question whether it constitutes discrimination against consumers. Behind this debate lies the difficulty service industries face in balancing the needs of families with children and the desire for a quiet experience. Front Street Coffee has always focused on the intersection of coffee culture and social topics, and today we'll walk you through the ins and outs of this event. [more…]

At the same Luckin Coffee store, for the same drink, different users may see prices on the mini-program that differ by several yuan—and paid members may even be charged more than regular users. Recently, some consumers told the media that they suspected they had been subjected to "big data price discrimination" when buying drinks at Luckin. A reporter's investigation found that the system pushes different coupons to different accounts, resulting in "a different price for the same cup of coffee for each person." This phenomenon has struck a chord with many netizens and sparked widespread complaints, prompting people to re-examine the value of loyalty programs offered by chain coffee brands. [more…]

Recently, a coffee shop in Guilin, Guangxi, sparked widespread discussion on social media for prohibiting children under 12 from entering. Multiple consumers reported being turned away when bringing their kids to visit the shop, and in some cases, verbal conflicts with staff even led to police being called. Supporters argue that the coffee shop has the right to choose whom it serves, noting that children are not the primary customer base and may pose safety risks. Opponents question whether the rule disrespects children and customers with kids, and point out that the open areas of the shop lack guardrails, which poses risks even to adults. The shop responded that the policy is not discrimination but a safety consideration based on the open design of its terrace and viewing platform, noting that the actual area is only 100 square meters, so space is limited. The incident continues to draw attention, with opinions divided. [more…]

Recently, a Mixue store located in Segambut, Malaysia, came under scrutiny from netizens due to a job advertisement that specified "experienced Malays and Chinese are required," which was accused of being racially discriminatory. As a multi-ethnic nation, Malaysia's main ethnic groups include Malays, Chinese, and Indians. The poster believed that this requirement excluded Indians and other ethnicities, which was unfair. The incident quickly went viral on social media, sparking widespread discussion. Some netizens criticized the brand's inappropriate practice and called for a boycott, while others argued that the controversy stemmed from a misinterpretation of the language proficiency requirement. Notably, Mixue did not directly respond to the controversy but instead released a series of promotional content themed "United as One," showcasing employees of diverse races, seemingly intending to emphasize its inclusiveness. [more…]

A star's offline fan meet-and-greet that should have been full of joy sparked a wave of complaints due to discriminatory treatment during security checks. After the Qingdao fan meeting of Wang Yibo, spokesperson for Master Kong Iced Tea, many consumers reported through the Black Cat complaint platform that on-site security guards only confiscated support items from a specific fan group, forced body searches, and even shone laser pointers into their eyes, while fans with green support items, who were also consumers, enjoyed different treatment. The brand has not yet responded, and the incident continues to ferment on social media, with various accounts differing. [more…]

In recent years, the grab-and-go consumption model has become increasingly popular, and many food and beverage brands have opened "drive-thru" lanes for this purpose. However, a cycling enthusiast was refused service at a Costa store in Scotland, on the grounds of "not being in a motor vehicle." This is not the first time Costa has sparked controversy over a similar incident. An almost identical situation occurred in 2020, when Costa explained that bicycles are not taxed or insured in the same way as motor vehicles, and was immediately rebutted by the British Cycling Federation. Behind the incident lies the delicate balance between convenience and fairness in drive-thru service. Front Street Coffee takes you through this hotly debated incident. [more…]

A coffee shop known for being a photo hotspot has sparked widespread discussion on social media after posting a notice stating "only customers aged 10 and above are served." The owner says the move was a last resort, citing frequent incidents of children making noise, damaging facilities, and even creating safety hazards. Some parents are puzzled by the rule, arguing that 10-year-olds already have some self-control, while some netizens question whether it amounts to discrimination against children. In response, lawyers point out that businesses have the right to operate independently and can set reasonable rules based on their positioning, which does not constitute discrimination, but they suggest clearly explaining the reasons to gain understanding. Behind the incident lies the dilemma cafes face in balancing ambiance and customer experience. [more…]

The coffee flavor wheel is an important tool in the specialty coffee industry, but many people are at a loss when faced with this chart and don't know how to interpret it. This article systematically sorts out the development background and practical value of the coffee flavor wheel, and provides an in-depth explanation of specific methods for sensory calibration training—from the daily accumulation of aroma memory to the dual perception mechanism of taste buds and mouthfeel in taste discrimination. Only by building a personal flavor memory bank through scientific training can you truly understand a cup of coffee. The article also introduces the working principles of the tongue's two types of receptors, as well as the material basis behind smoothness and astringency. If you want to improve your tasting ability, this training method is worth studying repeatedly. [more…]

In coffee circles, there has long been a saying that coffee beans are divided into "male" and "female" beans. Some people call oval beans "male beans" and flat beans "female beans," and use this to drive up the price of round beans. However, the truth is that coffee beans have no gender distinction. The difference between round beans and flat beans comes from whether the ovule was successfully pollinated during fruit development. Round beans are sought after because they are rare, but they show no significant flavor difference from flat beans of the same variety from the same origin. This article will systematically sort out the origin of round beans, their particle size characteristics, the logic of grading and pricing, and the actual attitudes of various producing regions toward round beans, to help you view this special bean shape rationally. [more…]

After the widespread adoption of mobile payments, ordering by scanning a QR code has become standard in bubble tea shops and restaurants. But have you ever noticed that many ordering mini-programs require you to authorize your mobile phone number or even more personal information before use? In October of this year, the Market Supervision Administration of Putuo District, Shanghai, investigated and dealt with a case involving a catering company illegally collecting consumer information, which sparked widespread attention. The restaurant guided customers to order by scanning a QR code on the table, but forcibly required authorization of their mobile phone numbers, and did not inform them of the purpose of use. Moreover, the backend allowed arbitrary access to and download of member data such as names, genders, mobile phone numbers, and card balances. Ultimately, the company was warned and fined 50,000 yuan. With the official implementation of the Personal Information Protection Law, penalties for such acts will be significantly increased, and consumers' privacy rights deserve more attention. [more…]

Many friends who are just getting into coffee have heard the terms "male bean" and "female bean," and some even think coffee trees are divided into male and female. In fact, coffee flowers are hermaphroditic plants, and coffee beans themselves have no gender distinction. The so-called "male bean" comes from the English word Peaberry, abbreviated PB, and the more accurate Chinese name for it is "round bean." It is a special growth form, usually with only one oval seed inside a single fruit, whereas normal beans have two semi-oval seeds. The formation of peaberries is related to pests and diseases, drought, insufficient nutrition, or the growing environment of the branch tips. Their yield is scarce, they are often expected to be sweeter and fuller-bodied, and their price also tends to be higher. This article will systematically sort out the conceptual misunderstandings surrounding male beans and female beans, the causes of peaberries, the controversy over their flavor, and the market phenomena of well-known peaberries such as Hawaiian Kona, Tanzanian, and Jamaican Blue Mountain, to help you see clearly what PB really means. [more…]